Objective

To produce a series of video and photographs for a small business based in Wales, which accurately represents their brand and appeals to their target audience.

Sauna Hut Wales is a business offering an authentic Finnish sauna experience, primarily serving the communities of Swansea, Gower, and surrounding areas in South Wales.

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What we've done

1. Create a series of promotional videos to be distrusted for marketing purposes.

2. Take photo's and videos of the construction phase of the Sauna Hut.

3. Interviews of the Director of the Sauna Hut to create a brand identity.

4. Return to Sauna Hut to gather candid images of the sauna hut in use.

Creative Process

1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.

2. Conceptualising ideas: Using the insights from my research, I explored concepts to explore to stand apart from their competitors.

3. Shoot scheduling: After reviewing the initial concepts for marketing, I scheduled some filming dates.

4. Editing: I refined the chosen shots based on the client's feedback and made adjustments to colour and effects to ensure it was the best representation of their brand.

5. Finalisation: I delivered two videos and a range of photos in various file formats to ensure that it was suitable for both digital and print use.